BCS Workshop is a trusted automotive service centre in Mulgrave, Victoria, specialising in quality servicing and repairs for all vehicles, including European makes. With over 7 years of experience, the VACC-accredited team delivers reliable and affordable services, from diagnostics to suspension and transmission repairs, using high-quality parts and the latest technology to ensure optimal results.
BCS Workshop, Mulgrave
Custom Website Design & Development, Website Design & Development, SEO for 250 + Keywords
The situation
BCS Workshop partnered with Digiwhiz after limited results with a previous SEO agency. Inquiries were low, and growth had stalled. Digiwhiz enhanced their Google Business Profile, launched targeted Google Ads, and later redesigned the website, boosting user experience and conversions by 20%.
Key Results:
- Increased local visibility and organic traffic
- Higher user engagement
- Consistent inbound inquiries
- Strong ROI from SEO and Google Ads
Our proposed solutions
To drive growth and improve digital performance, Digiwhiz implemented solutions for the BCS Workshop. A responsive, user-focused website was developed to highlight core services and increase lead conversions. The SEO strategy focused on targeted keywords, technical enhancements, and local optimisation to boost organic visibility. Strategic Google Ads campaigns were launched.
Web Design
Web Development
SEO
The Results
Through a strong focus on SEO, local search optimisation, and on-site conversion improvements, we achieved the following results for BCS Workshop:
Organic Traffic Growth
800+ monthly users generated through organic and local search, with steady growth from non-branded keywords.
Lead Volume
35+ form submissions and 35+ phone enquiries monthly via the website, along with 100+ calls directly from Google Business Profile.
Local SEO Visibility
180+ keywords now ranking on Page 1 of Google — significantly boosting visibility in key service suburbs across Melbourne.
On-Site Engagement
28.29% bounce rate and strong session quality, reflecting highly engaged users and a well-optimised site experience.
What client said
