Maru Bhoomi Ro Swad (MBRS Food) is a Melbourne-based Indian food brand offering authentic Rajasthani and Gujarati snacks, sweets, and ready-to-eat meals. Founded by a physiotherapist and an accountant, MBRS combines traditional flavours with health-conscious values. Specialising in 100% vegetarian catering, they deliver fresh, homemade taste with modern presentation, perfect for everyday meals and special occasions.
Maru Bhoomi Ro Swad (MBRS Food)
Google Ads, Google Analytics, Digital Marketing, SEO for 250 + Keywords, 500% revenue growth, Increased user engagements by 35%
The situation
Before partnering with Digiwhiz, MBRS Food had been working with an overseas SEO provider, but had experienced limited results in terms of rankings, visibility, and inquiries. They needed a more engaged, local team to boost both local and Melbourne-wide reach. Digiwhiz conducted in-depth keyword research and made a targeted SEO strategy aligned with MBRS Food’s products and regions. Key Results:
- Boosted local traffic via Google Business Profile
- Improved Melbourne-wide SEO visibility
- Strengthened brand through social media
Our proposed solutions
To boost MBRS Food’s digital presence, Digiwhiz implemented a targeted strategy that included optimising their Google Business Profile for local visibility, improving Melbourne-wide rankings with focused SEO, enhancing social media engagement through consistent branding, and running paid ad campaigns on Facebook and Instagram to reach niche audiences interested in regional Indian cuisine.
Local SEO
Social Media Optimisation
Social Paid Ad Campaigns
The Results
Through a focused digital marketing strategy, including local SEO, Google Business optimisation, social media management, and paid advertising. We achieved the following results for MBRS Food:
Website Traffic
500+ monthly users, up from zero visibility — driven by organic growth and targeted promotions.
Local SEO Search Visibility
35+ keywords now ranking on Page 1 of Google, significantly boosting discovery in local search results.
Google Business Profile Actions
15+ calls per month, with steady increases in direction requests and profile engagement.
Social Media Engagement
Improved reach and interaction across platforms, with higher engagement on brand posts and updates.
Paid Campaign Leads
Increased product inquiries and sales through well-targeted paid campaigns, contributing to consistent customer acquisition.
What client said
Digiwhiz has been a fantastic partner in helping us elevate our online presence. From the start, their team was professional, approachable, and highly skilled. They guided us through the process with clear communication and delivered outstanding results. Their expertise in digital marketing and web solutions is top-notch, Highly Recommended.
Bharti Gupta, Maru Bhoomi Ro Swad (MBRS Food)
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